Bestselling author and entrepreneur Seth Godin outlines a common creative affliction: sabotaging our projects just before we show them to the world. Godin targets our “lizard brain” as the source of these primal doubts, and implores us to “thrash at the beginning” of projects so that we can ship on time and on budget.
Some of the top selling books written by Seth Godin
Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable is a 2003 book by Seth Godin. The book presents Godin’s personal belief that creative advertising is less effective today because of clutter and advertising avoidance.
Linchpin: Are You Indispensable?
Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? …
In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement – to bring together a tribe of like-minded people and do amazing things.
All Marketers Are Liars
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World is the seventh published book by Seth Godin, and the third in a series of books on 21st century marketing, following Purple Cow and Free Prize Inside.
Unleashing the Ideavirus
Counter to traditional marketing wisdom which tries to count, measure and manipulate the spread of information, bestselling author Seth Godin argues that the information can spread most effectively from …